User blog comment:J. Severe/Disney's "Frozen" - Theatrical Trailer/@comment-26124383-20130926203415/@comment-1518158-20130926232541

Yeah, seems they're going the Tangled route again with this advertising; making the movie seem more of an action comedy than the magical/musical Disney movie we all know it's going to be, which is weird because I thought they'd struck a fine balance with their marketing for Winnie the Pooh and Wreck-It Ralph so I dunno why they went back to this method.