User blog comment:Phantom R/Wreck it Ralph in Sonic & All Stars Racing, and Sonic's Actual Voice Actor Confirmed for Wreck it Ralph/@comment-1518158-20120714231510

Definitely buying Sonic Racing Transformed now. Hope he's in the 3DS version.

Also, awesome that they got his actual voice actor for the movie.

This is how cross-promotion is done. Take notes, other companies.